Behind the work
I grew from hands-on engineering and AI research into product, SEO and GTM – and now operate as a single person who can think like an architect, write like a marketer and execute like an IC.
My work lives where complex products meet real business constraints. I like messy markets, ambiguous roadmaps and teams that care about compounding results, not vanity metrics. Most of my time goes into building systems: search engines, content moats, narratives, and experiments that stack on top of each other.
A quick view of how I’ve moved from engineering into full-stack product and growth work.
Working with AI-led and SaaS companies as a fractional partner – designing search & content systems, GTM narratives and experimentation loops.
Built a content moat in a regulated niche – from zero traffic to six-figure monthly organic visitors with measurable pipeline impact.
Started as an engineer, moved into AI research, then into product and marketing – learning how each layer connects from code to customers.
I’m not trying to do everything. These are the lanes where I’m most useful to a team.
Turning fuzzy product ideas into concrete models, flows and technical plans that engineers can build and GTM teams can explain.
Architecting websites and content libraries around topics and intent, not just keywords – then measuring impact beyond “traffic”.
Aligning website, decks, emails and sales scripts around one clear narrative that makes sense to founders, ICs and customers.
Designing experiments, reading the data, and feeding the learning back into roadmap, content and positioning decisions.
A few principles that show up in every project, regardless of size or scope.
Sound like a fit?
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